What a treat to view the HUGE collection of Santas at Sierra Nevada Brewery this week! Located in the upstairs loft area (above the gift shop, in the lobby just outside the now-famous “Big Room“) hundreds of Santas are on display in glass cases, many very “vintage” looking. Sierra Nevada owner/founder Ken Grossman and his wife are the proud owners of this vast collection.
(Click here for more photos of this unique collection.)
(Click here for a “Conversation with Ken Grossman” vimeo discussion the origins and operations of the uber-successful brewery.)